Eventually he was encouraged by Iovine to start Cherrytree (the name is the German-Polish translation of his last name), where he brought Sting over in 2007. When Interscope took over A&M, Kierszenbaum began working with Eminem, Gwen Stefani, Nelly Furtado, Soundgarden and the Black Eyed Peas. It was there where he began his 25-year relationship with Sting. Records, then with A&M, where he moved into A&R. He gravitated toward music, studying piano from age 8.Īfter college, he worked as a publicist, first for Warner Bros. “Cherrytree is a convergence of a place in time and also my taste, shaped by my upbringing, which involved moving around the world a lot,” says Kierszenbaum, the son of research scientists. It includes a full-service record company, management firm and publishing house. Begun as an artist-haven boutique label, under the Interscope/Universal umbrella in 2005 with the blessing of Jimmy Iovine, Cherrytree has grown into one of the industry’s premiere 360 operations.
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