The above plaintiffs aren’t the first people to take Google to court. Therefore, the complaint seeks a $5,000 dollar compensation for the millions of users who’ve been browsing in incognito since 2016. The lawsuit continues that Google “ cannot continue to engage in the covert and unauthorized data collection from virtually every American with a computer or phone.” This goes against California’s privacy law and violates the federal wiretapping law. It adds that the company uses tools like Google Analytics and Google Ad Manager, in addition to several mobile apps, to learn about their customers’ hobbies, interests, contacts, and a lot more “ intimate and potentially embarrassing things.” That’s even if users don’t click on Google-supported ads. The three individuals, who all have Google accounts, accused the company of tracking user data while in incognito mode and demanded $5 billion in compensation.Īccording to Reuters, the lawsuit states that Google collects sensitive data like web destinations and browsing history. On Tuesday, June 2nd, Boies Schiller & Flexner law firm filed a class action lawsuit against Google on behalf of Chasom Brown, Maria Nguyen, and William Byatt. Google Facing $5 Billion Lawsuit Over Incognito Privacy-intrusions But it appears that even if “you’ve gone incognito,” the browser is still tracking its customer at least that’s what the latest lawsuit says. But despite more privacy-friendly options out there, Chrome is still the most used browser with almost a 70% market share.Īnd to appease privacy-oriented users, Chrome introduced incognito mode, allowing you to surf the web more privately. Web browser Google Chrome is also guilty of snooping on your online activities and keeping user data logs. And just so you know, advertising is Google’s main cash cow, so a lot of efforts are put into that department.īut it’s not just the search engine that’s responsible for data gathering. Then, it sells the data to companies and Internet services, allowing them to deliver targeted ads to you. The search engine makes a living by collecting information about you and analyzing your online behavior. Let’s just say that Google and privacy don’t get along too well. Google tracking users in incognito mode, lawsuit claims.
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